I was a video game–addicted, overweight kid with zero self-belief.

Today I’ve worked for Google as a software engineer, built a 200k+ audience across platforms, ran a marathon in 3:09, and maintain under 170lbs.

Most importantly, I now finally believe in myself.

I’m not saying this to flex or to try to convert you into the school of Jim Tang-ism. I’m saying this because I want to frame the upcoming conversation.

If you’re in the middle of a major life change, or on the edge of starting one, this edition of Escape Velocity will walk you through the process of relaunching your life.

The Hole I Dug

I wasn’t born with discipline. Or confidence. Or even basic life hygiene.

In early life, I fried my reward system early with video games, pornography, junk food, and escapism.

A typical day in high school for me: Get through the school day on 4 hours of sleep. Come home. Grab a family-size bag of Lays BBQ chips and a full bag of Trolli sour gummy worms. Disappear into League of Legends until 1am. After that: hours of anime and YouTube in bed. Four hours of sleep.

The cycle repeated itself.

I was overweight and anxious with a terrible case of acne. I avoided speaking or raising my hand in class. I felt insecure about how I looked. Shame dictated my personality, my self-esteem, my entire reality.

Over those years, I tried everything:

• Quitting video games cold turkey
• Crash dieting on chicken breast and salad
• Binging self-help content without action

Each attempt failed.

I’d either do nothing or make progress just to slip back. Years later, I finally understood why.

Why 95% of Transformations Fail

According to a study by Richard Wiseman, 88% of New Year’s resolutions fail within two weeks. I’d estimate the long-term failure rate is likely 95%+.

Why? Based on my own lived experience, two main reasons:

1. You Want a Guarantee, So You Don't Start

Change requires giving something up. And we’re afraid of sacrificing without certainty of payoff.

So we delay action until the “perfect moment”. New Year. Birthday. After this project. When things settle down. Almost like we’re looking for permission.

But waiting is the trap. Even when conditions are ideal, people still fail.

If there were guarantees, you’d already have what you want.

2. You See Change as Temporary, So You Regress

Most people treat change like a season. A sprint. A diet. Like putting on a costume until you're ready to take it off. Something you try until you can go back to “normal” with an upgrade.

It’s a paradox that I’ve explored many times:

• I wanted to quit video games so that I could accelerate to financial freedom so that I could go back to gaming
• I wanted to get fit so that I could binge junk food without shame
• I wanted to quit Google to find meaningful work so I could retire earlier

These days, I’ve accepted that real change is permanent - it’s not a costume.

To let go of something that holds you back from the life you want is to give up the joys associated with said thing.

Real change has to occur at the identity level. With no promise of what replaces it.

Everything worth having in life requires confronting uncertainty.

How to Actually Change Your Life

Before you act, it's essential to figure out your direction.

Step 0) Define Your Core Values

Define your 3 core values (ChatGPT is surprisingly good at helping with this).

These will guide your decisions during uncertainty and doubt.

My 3 core values:

• Self-actualization
• Truth-seeking
• Freedom/autonomy

If you look at my major decisions -joining Google, quitting Google, chasing fitness, creating content- they all ladder up to those values.

Your life’s vision comes from knowing your values.

Once you've established your values, you're ready to begin relaunching your life step-by-step.

Step 1: Focus on One Thing

When looking back at all my transformations, there is a common thread that led to my success each time:

They were all preceded by relentlessly tunnel visioning on a singular goal. Not by multitasking.

When I saw the opportunity to break into Big Tech, I temporarily sacrificed everything because I knew getting in would unlock everything:

• Faster financial security
• The ability to afford better gyms, nutrition, and doctors
• Credibility for all future ventures (it’s been a huge boost for my personal brand)

There are always burning problems in life. But at any given time, there can only one that burns the brightest.

Identify that one. The single goal that unlocks the next version of you. Write it down. What would your life look like if you never tried? If you tried and failed? If you succeeded?

Once you’ve named it and evaluated the cost-benefit, ask yourself: Can I afford not to pursue this?

Step 2: Create Stakes

The other common thread in all my transformations was accountability.

One of the universal cognitive biases is loss aversion.

We’re more driven when there’s something to lose rather than something to gain.

I created stakes by applying to a job that I actually wanted. And in that moment, a thought entered my head: “What if?”

With the prospect of an interview on the line, I finally got the kick in my ass to prepare for interviews.

Real stakes accelerate growth. Especially when they scare you.

If you're up for a challenge, documenting your journey online is a cheat code to personal growth. Being “the guy who quit Google and failed” scares me.

That’s why I’ve been able to grow my audience and make the progress that I have.

Step 3: Don't Just Do. Become.

The last common thread is that every transformation consisted of an identity shift.

When I landed five tech job offers, it was because I made job hunting my new full-time job. When I became a runner, it was because I ran every day (except Sunday). As of today, I have posted over 150 times on social media in 5 months.

An identity shifts when you go from someone who is trying said thing to someone who simply does said thing.

To do this, I recommend one non-negotiable action every day to get the action-identity flywheel spinning.

Daily Action → Identity Reinforcement → Daily Action → Identity Reinforcement

Until this daily habit and identity become locked in place, you may live an “unbalanced” life for a while. That’s a feature, not a bug. When I was running, my life was dictated by it - weather, races, training plans, etc. Balance comes after transformation. Not before.

Once your new identity is internalized, you will have learned the necessary skills to keep the flywheel going on autopilot. That's when you can rebalance and start on a new goal.

How Long Does it Take?

If you truly dedicate yourself, change comes faster than you think.

For some reason, 5 months seems to be the sweet spot for me. It took me

• 5 months to job hunt and land my job at Google.
• 5 months to run my first half marathon, work through therapy, and quit video games.
• 5 more months to run my first marathon, plan my escape from Google, and take my first steps out.
• 5 more months to build my audience to 200k and make over a $20k month (>90% profit) online.

We all have different starting points. I was in a deep hole of despair. Maybe you're in a better place. Maybe you're even deeper. Regardless, I promise you if you give yourself just 5 months of honest effort, you can relaunch your life.

And if you compound this level of change over two or three years… let’s just say you will be unrecognizable.

Look Forward to Failure

We all want the Rocky montage moment where we turn our lives around in one fell-swoop. That simply does not happen.

But failure is not the enemy. Inaction is.

You will fail. You will doubt. You will relapse. But you now know the difference between necessary failure (growth) and avoidable failure (hedging, hesitation, paralysis).

Failing means you're moving. If failure hurts, then you actually care about what you're doing. Above all else, failing means you still have more journey left to enjoy.

I look forward to your failures and successes alike.

Jim

P.S. If you’re seeking a big life change, but uncertainty is holding you back, I get it.

Here are some ways I might be able to help you:

• The Job Offer System – A free guide based on how I landed offers from Google, Amazon, and more.
• The Escape Plan – My free blueprint for leaving corporate with clarity.